Sue Hurdle

Sue Hurdle is Chief Executive of The Travel Foundation, the British, government & industry backed sustainable tourism charity.Hurdle’s career began in mainstream travel with Thomas Cook, who back in 1993, were far-sighted enough to sponsor her to study for a Masters degree in “Tourism & Social Responsibility.”Inspired by what she learned, Hurdle then developed an initiative to persuade leading travel companies that Corporate Social Responsibility really is good for business.In 2003 this initiative was launched as The Travel Foundation – the world’s first industry partnership to help companies put sustainable tourism into practice.Today, The Travel Foundation works in 12 countries and has 130 UK members, representing industry (spanning multi-national companies, small independent tour operators, travel agents, airlines), government, NGOs and research bodies focused on sustainable tourism.Its first affiliate, The Travel Foundation Netherlands, was launched in December 2007.