Adventure Travel

Wednesday, November 30, 2011 – 1:00 PM EST

Webinar Outline: Travel has always had an implicit “adventure factor,” but the emergence of adventure as a separate travel sector is a relatively new and increasingly popular phenomenon. Adventure travel has moved from the fringes of the far and away exotic places, to include travel with elements of physical activity, cultural exchange and interaction with local environments. In this context, adventure travel can have significant impacts in ecologically and culturally fragile areas. This webinar will give you an overview of adventure travel as a niche sector that is increasingly moving into the mainstream.

Webinar Audience: This webinar is suitable for travel professionals who want to learn about the emerging business opportunities of the adventure travel sector.

Webinar Outcomes:

Hear about the adventure travel market size, most popular destinations, and the emerging demographic segments.
Understand the different types of adventure travel (soft vs. hard, active vacations, luxury vs. budget), and their potential environmental, social and economic benefits and impacts
Learn about sustainability best practices for adventure travel companies and who are the global leaders