Introduction to Sustainable Tourism Practices

Webinar Sponsor

Webinar Outline: Travel and tourism is considered one of the world’s largest industries employing more than 235 million people globally and generating some 9.2% of the global GDP (WTTC, 2009). Therefore, as international tourism traffic is expect to grow to 1.2 billion people in the next decade, the challenges of managing economic, environmental and social impacts, while also increasing the benefits of tourism is more urgent than ever. Whether you are a travel agent, tour operator, hotel manager, car rental company or a member of any of the eight major travel sectors, understanding these global issues and the collective action needed is essential to the long-term survival of the industry.

Webinar Audience: This webinar is targeted to all travel professionals interested in understanding sustainability and how it can become a business opportunity.

Webinar Outcomes:

• Learn the difference between green and sustainability and gain clarity on the often confusing language of responsible travel businesses
• Understand the travel industry’s core concerns linked to climate change, water scarcity, energy security, waste management and social issues, and how they will affect the sector in the mid- to long-term
• Learn how leaders in the travel industry have recognized sustainability as an issue of competitiveness and are making it part of their business operations, product development and how it is increasingly linked to customer satisfaction
• Find out about the shifting attitudes of travellers toward green products and services, and why you and your business need to be prepared to handle a more demanding consumer

Speakers:

Michel Lemay

Jacqueline Kuehnel

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