Sustainable Tourism Destination Best Practices

Wednesday, October 12, 2011 – 1:00 PM EST

Webinar Outline: The places people love to visit are endowed with natural beauty and ecological diversity, have a fascinating cultural heritage, offer exciting attractions, and provide an array of vacationing choices. However, visitors can create both a positive and negative impact in these destinations. By examining sustainable tourism guidelines as defined by the United Nations World Tourism Organization, Global Code of Ethics, The Cape Town Declaration for Responsible Tourism, and The Global Sustainable Tourism Criteria, this webinar will help you understand the best practices utilized by a destination to achieve balance between visitor satisfaction and long-term environmental, economic and socio-cultural sustainability.

Webinar Audience: This webinar is perfect for any travel professional interested in understanding sustainable best practices in order to provide knowledge to travellers, sell sustainable destinations to their clients and contract destinations.

Webinar Outcomes:

  • Learn about guiding principles for sustainable destinations and current best practices around the world
  • Identify destinations which brand themselves “green” and learn about eco certification and other sustainability claims
  • Understand the importance of supporting destinations in their sustainable efforts to preserve the natural habitat, create economic value, alleviate poverty and foster socio-cultural authenticity of host communities
  • Use tourism sustainability criteria to contract destinations if you are a tour operator and sell to your clients if you are a travel agent
  • Learn how “green” destinations lead to more meaningful and fulfilling experience for visitors

Speakers:

Gail Henry

Caribbean Tourism Organization
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